Playable Ads
Everthing you need to know about playable ads
And why Facebook is aggressive about it
SUPER LIGHT
BRANDED MINI GAMES
What are Playable Ads?
Ad inventory on Facebook that Instantly launch into interactive games
30 SECONDS OF IMMERSIVE ENGAGEMENT
TO CATCH THE FLEETING CONSUMER ATTENTION
Interactive and snackable content piece with a strong CTA to download the
app from Playstore at the end of the game play.

HOOK LINE AND SINKER
EVERY PLAYABLE AD HAS 3 PARTS TO IT
LEAD-IN VIDEO
A super immersive preview
GAME DEMO
Engaging and immersive game play
CALL TO ACTION
App download at the end
or
take them to any landing page
ADVANTAGES
Why playable ads are great tools for
recall and engagement
ULTRA QUICK LOADING
LIGHTNING QUICK AND SHORT
The games play from Facebook's cache so loading is much faster than from any other server which isn't Facebook's
ENHANCED FIRST IMPRESSION
IMMERSIVE EXPERIENCE FOR STRONG RECALL
A captivating content piece to
a) Capture attention
b) Sustain attention through game play
c) Convert attention through clickable CTA at the end
THE PERFECT CONTENT PIECE FOR ENGAGEMENT

Create an enhanced first impression

Bring out brand attributes through game play

Create engagement,
recall,
and therefore equity

Dont stop at that.
Convert through the strong CTA on end slate
