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Playable Ads

Everthing you need to know about playable ads

And why Facebook is aggressive about it

SUPER LIGHT

BRANDED MINI GAMES

What are Playable Ads?

Ad inventory on Facebook that Instantly launch into interactive games

30 SECONDS OF IMMERSIVE ENGAGEMENT

TO CATCH THE FLEETING CONSUMER ATTENTION

Interactive and snackable content piece with a strong CTA to download the
app from Playstore at the end of the game play.

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HOOK LINE AND SINKER

EVERY PLAYABLE AD HAS 3 PARTS TO IT

LEAD-IN VIDEO

A super immersive preview

GAME DEMO

Engaging and immersive game play

CALL TO ACTION

App download at the end
or
take them to any landing page

ADVANTAGES

Why playable ads are great tools for
recall and engagement

ULTRA QUICK LOADING

LIGHTNING QUICK AND SHORT

The games play from Facebook's cache so loading is much faster than from any other server which isn't Facebook's

ENHANCED FIRST IMPRESSION

IMMERSIVE EXPERIENCE FOR STRONG RECALL

A captivating content piece to
a) Capture attention
b) Sustain attention through game play
c) Convert attention through clickable CTA at the end

THE PERFECT CONTENT PIECE FOR ENGAGEMENT

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Create an enhanced first impression

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Bring out brand attributes through game play

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Create engagement,

recall,

and therefore equity

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Dont stop at that.

Convert through the strong CTA on end slate

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